InnovationDB Innovation Masterclass

Bringing together experts in the management of innovation for a full day event on thought leadership, insight sharing and networking.


The aim of the Innovation Masterclass was to bring together experts in the management of innovation for a day of informative talks, engaging discussions and networking. The client, InnovationDB, had lined up an impressive programme of speakers for the day. They came to us for assistance with full event management in the run up to the event as well as delivery on the day.


The event took place at the event sponsor Oracle’s London headquarters. The programme included a range of speakers covering hot topics such as;

why we innovate, managing the innovation process and corporate innovation programmes, with a mix of talks, Q&A’s and a panel session. In the run up to the event we oversaw speaker management, ensuring smooth running on the day. Other responsibilities included delegate management and logistical management including venue and catering liaison. On the day we ensured smooth running of the conference leaving our client to enjoy the event and network with the guests in the knowledge all the important details are being taken care of. We were delighted with the results of a feedback survey, which found that 100% of delegates, who completed the form would attend a similar event again and 96% felt the organisation of the event was very good or excellent.

It is rare to find people who tick all the boxes, but Freshly Squeezed manage to be people it is pleasure to do business with, while also being good at the job and charging a competitive price into the bargain. We have used them for several events now and been consistently delighted. A first class outfit – we will continue to use them for our events management.

– Gerald Law