Jaguar Land Rover & The Connected Car
A Presentation from JLR team on their innovative in-car app connected technologies, development process and an opportunity for app developers to be a part of it.
WHAT THE CLIENT WANTED / THE ASK
The client wanted to inform an audience of app developers and tech entrepreneurs about their latest in-car technologies and the opportunity to partner with them. They also wanted to demonstrate the current systems, and the evening needed to include food and drinks. As part of our role we were tasked with getting a minimum of 30 developers (freelance or agency) in the room.
HOW WE ACHIEVED THIS / THE OUTCOME
We hired a co-working space, Rise in Manchester city centre as the venue. We then developed a guest list made up of our existing contacts and other relevant entrepreneurs and businesses we identified. As a result of this we had a total of 96 guests sign up for the event, 68 of these were app developers.
Following an informative presentation and a very engaging Q&A session with the client, guests were given the opportunity to enjoy a live demo of the in-car app technology in two Jaguars parked just outside the venue. This provided an engaging way for the current systems to be demonstrated. Pizza, beer and wine were served into the evening as guests stayed for networking.