Style Sheffield 2017
Week long fashion themed events programme as part of the Sheffield BID Alive After Five campaign to get everyone socialising and experiencing more retail, leisure and culture in Sheffield city centre in the early evening.
WHAT THE CLIENT WANTED / THE ASK
Sheffield’s Business Improvement District (the BID), is funded by retailers, bars, restaurants and other businesses with the aim of working collectively to enhance the vibrancy of the city centre. They wanted to run Sheffield’s version of a fashion week, called Style Sheffield, as part of their Alive After Five campaign to get everyone socialising and experiencing more retail, leisure and culture in the early evening. Client’s aim was to deliver the events with the support and through joint collaboration with Sheffield city centre retailers, restaurant operators and entertainment.
HOW WE ACHIEVED THIS / THE OUTCOME
To ensure we involved as many of the target group as possible we designed a core programme of events supported by additional fringe activities delivered by different stakeholders in the city. The fringe events were also promoted via the event website to broaden the overall event programme.
To further increase the number of businesses involved in the event we also used central venues and gave all city centre businesses the option to include promotional discounts/vouchers/freebies in the Style Sheffield goodie bags that were distributed at the core events.
In total we had over 800 registrations to the events and we engaged with 30+ retailers all of whom were extremely pleased with the events, with some feedback including;
“Loved the events and would like to be involved in any future events.”
The Vault: Jewellery showcase with independent designers and high street retailers and talks from jewellery experts.
Fashion Through The Ages: Vintage evening with displays from different eras, mini vintage make overs, a talk from an independent collector and live singer performing songs from the 20’s – 70’s.
Independent Designer Showcase: Independent designer showcase with a sample sale, accompanied by food trucks, bar, a DJ and a live graffiti art.
Beauty Evening: A personal shopping experience with high street and independent beauty brands, beauty demos, mini make overs and product samples.
Styling Evening: Personal shopping experience with high street retailers with clothing collections to browse and experts offering styling advice.
Fashion Show: A wow factor big finale held at Sheffield Cathedral showcasing Summer collection from 4 major high street retailers.
“The event at Virgin Money last week was great. The girls really enjoyed themselves and getting to chat to everyone. We’ve had a few ladies in store on the back of the event spending their vouchers. They all enjoyed the evening.”
“It was an amazing event and loved being part of it, we are more than happy to take part in future events when they arise.”
“Thank you for all your help and hard work. The events were great and if I hear of anyone needing an events company I will recommend you guys.”