Tech North Founders’ Network
Tech North Founders’ Network is a free six-month programme of educational workshop-led events for early to mid-stage tech startup founders in the North of England.
WHAT THE CLIENT WANTED / THE ASK
Tech North had developed a series of free educational events for tech startup founders covering the following topics; investment, leadership, legals, customer development, traction and growth and building a team. They came to us to organise the event logistics for three monthly events in different locations across the North and also to attend and co-ordinate the set up and take down. We ran these events for 6 months from July – January. The events provided a safe place for founders to come and speak freely, so the atmosphere needed to reflect this.
HOW WE ACHIEVED THIS / THE OUTCOME
We built up a reliable list of suppliers in each of the 7 cities Tech North covers including, venues, caterers, AV providers and hotels. The aim was to build up a group of founders who attended all of the event series, so it was important to keep variety in the venues and catering options used. With this in mind we tried to use more unusual venues as we found this helped to create the relaxed environment the client was aiming to achieve. Attendance numbers doubled across the 6 months and we received consistently great feedback from delegates.
“”Freshly Squeezed were a delight to work with. From the beginning, they took the time to understand the event needs of quite a logistically complex programme (three events on three consecutive days across six different Northern cities, across six months), never losing patience or a smile. They researched a variety of venues that all met the specification, running the pros and cons and costs past me, and together we reached decisions on which would be the most suitable. They handled every single aspect of the event including venue hire, catering arrangements, drinks, arrivals, registration and payment for all services. It was a real weight off my mind knowing that this was all being dealt with professionally and promptly.”