Rank Digital 1st Birthday Celebration
A full day event to celebrate the first anniversary of Rank Digital’s Customer Solution Hub opening in Sheffield.
WHAT THE CLIENT WANTED / THE ASK
Rank Digital is part of The Rank Group Plc, who provide innovative technology and services to the gambling industry, including Mecca Bingo and Grosvenor Casinos. The 24/7 Customer Solution Hub opened in Sheffield on 11th September 2016 and 12 months later they came to us to coordinate suppliers immediately before the event and ensure the smooth running on the day. There are 100 employees based in Sheffield and they all work different shifts throughout the day and night, so the event needed to provide food and entertainment for everybody. The centre receives calls 24 hours a day, so the entertainment needed to be enjoyed from their desks.
HOW WE ACHIEVED THIS / THE OUTCOME
The client had already confirmed the type of entertainment and catering they wanted for the day, which was very similar to what you would expect to find at any other 1st birthday party with face painting, balloon modelling, magic and cupcakes.
We were brought in 1 week before the event to coordinate the payment of supplier invoices and confirm final arrangements including arrival times and a programme for the day. Our team also coordinated set up and managed the event on the day.
Employees arrived at different intervals throughout the day, starting at 7.30am through to the night staff at 10.30pm. This meant that breaks were also staggered. With this in mind, we set up the main entertainment (a photo booth, face painter and games area) in the main office so that everyone could have a go during breaks. We then had roaming entertainment in the form of a magician and balloon modeller, who circulated staff’s desks providing entertainment between calls.
Food was served buffet style for 2 hour intervals twice through the day, which meant that everyone could get food during at least one of their breaks. There was also a drinks reception with cupcakes and goodie bags set up for the duration of the day. These were also delivered to people’s desks at intervals during the day to keep the party feel going.
We received great feedback from employees on the day and by mid afternoon almost everyone in the office had either their face painted or a balloon animal on their desk. The whole day had an exciting and upbeat feel, which provided something special and out of the ordinary for employees.
“Freshly Squeezed were really easy to work with right from the conceptual stages to the delivery of the event itself. The timescales for organising the event were really tight and although we had some initial ideas on the types of things we could do, it was Freshly Squeezed who brought it all to life for us. They co-ordinated all of the 3rd parties involved in the day and ensured that everything was planned and delivered on time, on budget and with the upmost enthusiasm. It was certainly a day to remember and one that our team thoroughly enjoyed. The memories from the day will be talked about for years to come! We’re now looking ahead to our Christmas event and have already engaged the Freshly Squeezed team to support us with that. A big thank you to all involved and we look forward to working with them again.”