An interactive comic book convention.
WHAT THE CLIENT WANTED / THE ASK
Our client was a comic book enthusiast, who had a life long dream that he wanted us to help bring to life. The brief was to attract big names from the gaming and comic book world, and provide interactive experiences to set this comic con apart from other on the market.
HOW WE ACHIEVED THIS / THE OUTCOME
We flipped the usual comic con format on it’s head and switched the focus from seller stalls and celebrity meet and greets to unique, hands on experiences. These included a dedicated PlayStation zone, a never before seen virtual reality 4D ride and a zombie shooting game. The event attracted over 5,000 people across two days, as well as big brands including, PlayStation, Warner Bros and Universal and received amazing reviews in the local press and across social media.